PRIVACY POLICY

Last Updated: June, 2026

DRESS FORUM respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or use our website.

1. INFORMATION WE COLLECT

We may collect the following categories of information:

- Name

- Business name

- Billing and shipping addresses

- Email address

- Phone number

- Payment-related information

- Purchase history

- IP address

- Device and browser information

- Website usage data

2. HOW WE USE INFORMATION

We may use collected information to:

- Process and fulfill orders

- Communicate regarding orders or accounts

- Provide customer support

- Improve our website and services

- Detect fraud or unauthorized activity

- Send marketing communications where permitted by law

- Comply with legal obligations

3. INFORMATION SHARING

We do not sell your personal information in exchange for money. However, certain uses of analytics and advertising technologies (such as Google Analytics) may be considered “sharing” or a “sale” under California law, which defines these terms broadly to include the transfer of personal information for other valuable consideration, including for cross-context behavioral advertising. You have the right to opt out of such sharing, as described in Section 6.

We may share information with:

- Payment processors

- Shipping carriers

- Technology and hosting providers

- Analytics and advertising providers

- Professional advisors

- Government authorities when required by law

4. COOKIES AND TRACKING TECHNOLOGIES

We may use cookies, analytics tools, and similar technologies to improve website functionality and user experience. These may include third-party analytics services, such as Google Analytics, which help us understand website usage.

We do not load third-party analytics technologies for visitors who are not logged into an account. We also honor browser-based opt-out preference signals, including the Global Privacy Control (GPC), where required by law. Users may additionally modify their browser settings to limit or disable cookies.

5. DATA SECURITY

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information.

However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.

6. CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)

If you are a California resident, you have the following rights:

- The right to know the categories and specific pieces of personal information we have collected, used, disclosed, or shared, and the sources, purposes, and third parties involved.

- The right to request deletion of your personal information.

- The right to correct inaccurate personal information.

- The right to opt out of the sale or sharing of your personal information.

- The right to limit the use and disclosure of sensitive personal information.

- The right not to be discriminated against for exercising these rights.

To opt out of the sale or sharing of your personal information, you may:

- Enable the “Do Not Sell or Share My Personal Information” option, found under Options on your account information page; or

- Enable a Global Privacy Control (GPC) signal in your browser, which we will treat as a valid opt-out request.

To exercise any of these rights, you may also contact us at info@dressforumonline.com. We will respond to verifiable requests as required by applicable law.

7. CHANGES TO THIS POLICY

We reserve the right to update this Privacy Policy at any time. Any changes will be reflected on this page.